For this GIMS music video, CKRE designed a powerful and symbolic art direction. Inspired by Beauty and the Beast, the visual universe reflects the solitude of a king isolated in his castle, where opulence clashes with inner emptiness. Key elements reinforce the solemn atmosphere: masked servants, black lions, and majestic decor surround the main character in a world both unsettling and regal. A carefully crafted scenography that immerses the viewer in a striking visual narrative, where power meets melancholy.